"A new Draw & Code showreel for 2015"
2014 was our busiest and most thrilling year in our short history, so we decided to put the highlights into a sexy Draw & Code showreel for you. Bring on 2015!
From giant outdoor projection mapping to augmented reality in the palm of your hands; from Silicon Valley to our local Marks & Spencer; it’s been a year bursting at the seams with innovation, excitement and colour. Here’s Heidi’s guide to what you will witness in the video below. The showreel itself features animated 3D titles from Emily, an original soundtrack from Chris and it’s all been lovingly edited by Mike.
In Spring, we enjoyed an away day in Brighton to launch the beautiful immersive play Safe House, for which we produced projection mapped visuals. The performance took place on a specially built 360 degree stage in the shape of a house, onto which wired aerialists danced and interacted with our animations. The ambitious show was well received, with the Guardian saying that “It is the unexpected intimacy in a large-scale outdoor show that is so touching”. Safe House went on to tour the UK and is poised to go further afield in 2015.
Throughout the year we collaborated with the students at The Studio, the incredible progressive school and college based in Liverpool’s Baltic Triangle. This culminated in The Footsteps of Faith augmented reality app that was produced in conjunction with The Studio and Liverpool Community Spirit and the Youth Council.
Summer bore the fruit of our seedling augmented and virtual reality dreams as we exhibited our wares at FACT’s Art Party, Creative Kitchen, and at various events during the International Festival of Business. The wind – with a little help from American Airlines – even carried our little ones and zeros (John and Andy) over the pond to sunny Silicon Valley, California for the Augmented World Expo where we exhibited amongst the giants of the tech world.
Back in the UK our ‘Draw’ super-duo Mike and Emily created Tengu-San; a feathery martial arts master, as a 3D printed model. Tengu bagged the ‘Best Team’ award at the Cartridge Save 3D Print Cup – not bad for our first foray into the tricky world of 3D printing!
Draw & Code had the pleasure of mentoring a group of talented new theatre makers as part of the Emerging Artists Programme run by our friends at Hope Street Ltd. The result was a series of animation and film installations displayed in the promenade performance, Sense & Sustainability. In September, we embarked on another theatre project with Hope Street Ltd; the spectacular immersive theatre chase game, Race Against Time. Using Liverpool city centre as the stage, the audience played the Raymond Chandler-inspired sleuth in a film noir-themed whodunnit. Fun was had by all, and only a few were murdered along the way!
November went off with a bang thanks to The Gunpowder Plot; our Bonfire night projection show spectacular. Working once again with our friends Metro Boulot Dodo, this whizzbanger of a show ran at Boughton House in Northamptonshire for the second year running.
Christmas 2014 was heralded by a joyous animation show at Marks & Spencer on Church Street, Liverpool, which ran for a whole six weeks. With a little help from a 3D laser scanner and the point cloud data it gathered, we were able to precisely map our animation onto the architecture of the 120-year old Marks & Spencer building, magically bring it to life. We produced the show for the lovely people at Liverpool BID Company and Open Culture as part of their Snowflake Trail: a city centre programme of festive events. Judging by the fabulous public reaction on social media, the events were a big hit and we’re already excited about what might be in store for Christmas 2015…
Also seen in the video are continuing projects such as the multi-media theatre show The Wonderful Adventures of Nils that continues to tour China. You can glimpse our continuing work with Everyone Active to develop their online fitness tools and also see Desert Runners, ultra marathon documentary we contributed animation and design to, which picked up more awards during the movie festival season.
2014 was such a packed year for us that we couldn’t possibly fit it all into the showreel without boring you all silly. What you are missing out on includes our software and web development work for the NHS, while the tail end of the year saw us creating an innovative virtual reality documentary with Australian visual artist Lauren Moffat and FACT. Our animation for ‘Colour Up North’ helped them to clinch £120,000 of funding to re-generate areas of natural beauty between Liverpool and Manchester. We have also been experimenting with revolutionary 3D sound with Martyn Ware of Heaven 17 – keep your ears open for the results.
We want to say a huge thank you to all the lovely people that we have worked with during 2014; let’s do it all again and more in 2015!