"Showtime for Draw & Code in LA, Amsterdam and Manchester"
It’s showtime for the tech industry and Draw & Code are already in action. This week you can find our developments at Unity’s Vision Summit in LA and at Amsterdam’s mammoth ISE technology expo. Meanwhile, a lot closer to home, we were in exotic Manchester at the first edition of Prolific North Live, a much-needed creative expo for the North West held in the city centre last week. With three very different technologies being showcased at each show, it’s a neat illustration of the wide variety of work that originates in our humble studio.
Virtual reality at Vision Summit, LA
Once more we find ourselves debuting exciting new technology in California, this time at the first ever Vision Summit in LA. Organised by Unity 3D, this event promises to be the definitive event in the nascent VR industry. The keynote features some of the key movers and shakers in the industry such as Oculus’ Palmer Luckey and Valve’s Gabe Newell, but we’ll be missing it as we put the finishing touches to a project that will be revealed on one of the breakout stages.
At this stage we can’t tell you much about it, however we will say that it’s a VR simulation that is about as close to the real experience as it gets. That is because Vizuality specialise in creating virtual reality installations that go beyond the headset with their bespoke hardware installations developed in their Jersey studio. Their latest project is as ambitious a virtual reality project as we’ve seen, so it will be a real thrill to premier it to the Unity development community in California.
Augmented reality at Prolific North Live, Manchester
A little closer to home was Prolific North Live, the marketing publication’s first foray into a full-scale event held at Emirates Old Trafford cricket club. We were invited to join de Winter, one of the North’s top content marketing and PR companies, to create an experience that used technology to embody their philosophy of putting the client centre stage.
For this we devised an AR kiosk that places you side-by-side with an angry dinosaur and a cheeky UFO. As you entered the de Winter stand you saw yourself on a screen with the computer generated environment and characters all around. In an era where the volume of user-generated content far surpasses that made by ‘traditional’ media it is essential that a digital experience puts the people it is aimed at into the action.
Aside from the success of the de Winter stand, it was great to see a showcase of creative industries and technology such as virtual and augmented reality in Manchester rather than having to travel to the capital. Although judging by the amount of people on the stand serving ice cream, we may have missed a trick there!
Digital signage at ISE, Amsterdam
Draw & Code’s technology is currently featuring at ISE in the Netherlands, one of the world’s largest technology shows. AdGen, the digital signage system developed by ourselves, is making its second appearance at the show in as many years. Last year we were treated to see-through screens and some seriously clever whiteboards, this year the stand-out tech should be flexible screens and IoT-enabled products.
A four day extravaganza spread across 14 halls, ISE (or Intergrated Systems Europe) is one of the largest shows of its kind in the world. If you are visiting it then you can find AdGen on stand 6-K150 in the Digital Signage hall.