92 DEGREES COFFEE

92 Degrees Coffee is no ordinary coffee shop; it is the first in Liverpool to have its own roastery and Draw & Code are the creative brains behind this exciting new brand.

Brief:

It is well known that coffee fuels creativity, so when an opportunity arose to get involved with an all-new coffee business, we jumped at it. During recent visits to San Francisco, Tokyo, London and Copenhagen we were inspired by their forward-thinking coffee culture; the time seemed right to bring a combined roastery and coffee shop to Liverpool. At the same time we had been approached by the team behind Hope Street Hotel to find innovative uses for property that they were renovating, so the seed for 92 Degrees Coffee was planted.

Process:

The coffee enthusiasts behind 92 Degrees all believe that coffee is more than caffeine. It is the first combined coffee shop and micro roastery on Merseyside, meaning that the beans, sourced from sustainable farms, are roasted in view of the customers. There will be single origin coffees, experimental blends and seasonal roasts being concocted feet away from the comfy couches and vintage furniture of the shop.

Draw & Code stand for passion, innovation and creating beautiful experiences – something we are bringing to 92 Degrees Coffee. Aside from developing the brand on site, online and for packaging, our team have been handed the open-ended assignment of bringing creative thinking into the shop that is as fresh as the beans that goes into their coffee. Expect the brand to be developed over time and to see creative experiments and events from Draw & Code to appear in this exciting new venue.

Result:

92 Degrees – First Roast from 92º Degrees Coffee on Vimeo.

So far this pursuit of fusing digital creativity with the traditional coffee house has yielded some magic moments. These have included hosting the debut of Aspect, Draw & Code’s augmented reality art viewer, which was launched as part of a collaborative project with Liverpool art collective The Critter Shed. Light Night, Liverpool’s after-dark multi-venue cultural celebration, featured a spectacular projection mapped installation created with our friends at Midnight Polygon. Draw & Code have also curated a series of other artistic events in 92 Degrees Coffee including the first showing of A Film About Coffee in the region.

Aside from Draw & Code’s creative input, our boffins have applied their considerable skills to assist 92’s roasters pursue perfection. Draw & Code have written software that allows the team in the shop to record many different parameters of the roasting process with data being harvested straight from the roaster into a laptop. When they happen upon a magic roast they will be able to repeat the process precisely using the captured data.


[GET IN TOUCH]