ASPECT AUGMENTED REALITY ART

Aspect is an augmented reality viewer that brings artwork to life.

Brief:

The Draw & Code team wanted to create an AR experience that complements the original artists’ work and enables the viewer to feel like they have the art in their hands. It had to be accessible on a majority of smartphones and tablets, yet it also needed to be built around a powerful enough platform to enable us to add interactive elements. Augmented reality and art have come together on occasion, but often it is a clunky experience. It was essential that this felt compelling and professional enough to attract gallery visitors to download the Aspect app.

Essentially, Aspect had to seamlessly blend physical and digital art to create an experience that made people think differently about what a modern gallery can be.

Process:

First Draw & Code’s own creative minds sat down with some of our favourite Merseyside artists to see what they envisioned their art could become in the digital space. Then our animators and technical team helped them to take their work to new places in what was a true collaboration.

One of Aspect’s key features is the ability to create a truly interactive environment. A passive AR experience will not cut it in the years ahead, so we are building Aspect’s content around the powerful Unity 3D gaming engine. This will give the artist the flexibility to take their art into a truly immersive world.

Result:

The Critter Shed – Augmented Reality Gallery launch from draw&code on Vimeo.

Draw & Code co-hosted a launch event for Aspect in 92 Degrees Coffee with the artist collective The Critter Shed. Guests were amazed as the static images came to life and began animating before their eyes. You can see the event in the fantastic video above.

We are now in discussions with arts organisations about creating truly original ways for the connected, tech-savvy art lover to interact with galleries.

To download the Aspect app for Android or Apple devices simply head to the Play Store or the App Store and search ‘Aspect’.


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