immersive tech

Pink Floyd Web AR Experience

The legendary band engage fans using their striking album art and a spot of WebAR.


Pink Floyd are almost as well known for their embracing of visual art as they are for their epic and emotional music. Sony Legacy Recordings worked ... [read more]

Mercedes-Benz XR

When Mercedes went XR, they went big with Magic Leap, motion platform VR and mobile AR.


Draw & Code were commissioned by events and communication agency Meet & Potato to create three immersive experiences for Mercedes-Benz Vans ... [read more]

SwapBots wins at the Northern Stars final

At a grand but not too glitzy award show hosted by Tech North, we pitched SwapBots to the ‘Dragons’ Den’ style judging panel. At the end of the event we were announced as one of the ten award winners that will be welcomed on to Northern Stars, ... [read more]

SwapBots wins UK Games Fund Backing

We are thrilled to announce that SwapBots, our innovative augmented reality video game and toy hybrid, has won backing from a UK Government scheme - UK Games Fund to fund the next generation in gaming. The £4million UK Games Fund has selected ou ... [read more]

Draw & Code Wearable Technology Show 2016 video

Once again Draw & Code headed to the Wearable Technology Show in London where we exhibited our latest technology prototypes. Held at the enormous ExCeL London, the show is the largest gathering of its type in Europe. If anything there were even more ... [read more]